Underdog Recruitment

Mikaela’s always been known for her tone of voice. It’s what’s helped her grow a successful business. But when it comes to writing it? That’s not really her cuppa.

We shared a creative sparring session to explore how we could better communicate the way she’s changing the game in construction recruitment. We came away with a no-fluff, ready-for-action set of key messages that she could use across social media, as well as rewriting the homepage of her website using that messaging.

Have a snoop around Underdog.